“At FlexFusion, we’re driven by a passion to unite the conditioning community. We believe it’s not our goals that define us, but the blood, sweat, and tears we shed to achieve them. Our legacy began in 2024, from a humble garage in Birmingham, UK, with nothing but a sewing machine, a screen-printer, and a burning desire to make a difference. Today, we create the tools that empower everyone to become their personal best: the clothing that fuels your fitness journey, the content that inspires you to push boundaries, and the community that lifts you up.

Our FlexFusion family is growing rapidly, with over 10 million like-minded individuals who share our passion, a social media following of over 18 million, and customers in over 230 countries across our 14 online stores. Our employee family is expanding too, with over 900 dedicated team members across five regions, including Solihull, UK, and Denver, Colorado.

But here’s the thing: we’re just getting started. Our vision is to create a world where everyone can unleash their full potential, where fitness is a journey, not a destination. We want to inspire a generation to chase their dreams, to push beyond limits, and to never give up on their aspirations. Join us on this journey, and together, let’s forge a legacy that will change the face of fitness forever. Our future is bright, and our career paths are limitless. Come grow with us, and let’s make a difference, together!”

*Conditioning is everything we do today to prepare for tomorrow.

FlexFusion is led by:

Muazzam Ahmad Inam : Founder

Muizz Ahmad Inam : Co Founder

Our core values

Our values are invaluable. We lose them, we lose everything.

Be human.
Being accessible, inclusive and humble is at Gymshark’s heart.

Give a shit.
That means being conscious of the world we live in, caring for those around us and being proactive to create positive change.

Do the right thing.
Count on us to be honest, trustworthy and genuine.

Find the Gymshark way.
Refuse to forget the garage mentality that made us: ambitious, agile, disruptive.

Put family first.
Unconditionally.